Event photography is everywhere but invisible. At every event—whether it’s a wedding, corporate dinner or product launch—you’ll see photographers hard at work. At the same time, you’ll pay them very little attention. They’re just there—doing their jobs and blending into the background.
But it can be so much more.
Event photography can be an exciting experience, helping you make your event as engaging as possible. It can generate social media conversations around your event or brand, and help you achieve your marketing goals.
All that (and more) is possible with Pronto, our breakthrough event photography service.
Here are the 5 must-have features for a wonderfully engaging experience.
Feature #1: Get your photos instantly
Too often, event photography fails in its basic purpose.
Think back to the times when you were at an event; maybe it’s your friend’s wedding, or a company dinner.
Invariably, you had your photos taken by a photographer. Unfortunately, you never saw any of them.
Does this sound familiar to you?
It happens so often—we don’t get our photos—that we’re surprised when we do get them. And if you think about it, that makes absolutely no sense.
What’s the purpose of hiring an event photographer to take photos of your guests, if not to give the photos to them?
We think this is the biggest blindspot in event photography, right now. And it results in so many missed opportunities; whether you’re looking to provide a positive experience or generate word-of-mouth marketing.
It’s frustrating for guests too—we’ve heard so many complaints about this issue.
Traditionally, event photographers will have to bring the photos back to their workstation, select the photos and edit them—before sharing them with their clients. We’ve seen waiting times between several days to several weeks.
That’s way too slow.
Our solution is simple. Every guest should get his or her photo, right away.
We’ve achieved that by creating a whole new process, backed by our custom software.
Right after our event photographer takes a photo of you, an assistant will show you that photo on a tablet—which is automatically edited. You can enter your email address or phone number to get a copy of your photo, immediately.
Feature #2: Take not just photos, but GIFs too
There’s a school of thought that event photographers should be invisible. Like ninjas, they should blend into the background—getting their job done without disturbing the scene.
We agree that certain situations call for that approach.
But we also believe that in other situations, event photography should be an experience. It should be fun, interactive and create excitement. Event photographers can contribute to the overall experience of your event—just like your service staff, performers and entertainers.
The problem is that you can’t create excitement when nothing is new. And event photography has been the same old for a long time.
That’s why we’re introducing new experiences to event photography. For the first time, you can take not just photos, but GIFs of your guests.
This opens up creative new ways for your guests to express themselves. Just pose for multiple photos and we combine them into a GIF, on the spot.
Feature #3: Get one-of-the-kind holographic prints
We’re taking it one step further, by turning the GIFs into one-of-the-kind holographic prints.
The key to generating excitement is by providing the unexpected. Holographic prints help you achieve that.
Nothing beats holding a physical print in your hands, which you can show your friends and start conversations around.
Even better, you can add custom designs to the prints, to include your branding—such as logos and borders.
Which brings us to the next point.
Feature #4: Add custom branding to the photos, automatically
Event photos have incredible potential to help you generate word-of-mouth marketing and social media buzz.
Why?
Because people love sharing about themselves. And when they share their photos from your event, they’re sharing about your brand too.
It’s an organic way to get your guests to start conversations—the holy grail of marketing.
Unfortunately, that had been out of reach until feature #1 made it possible. There’s a huge difference between getting your photo immediately—when you’re the most excited and likely to share it—and getting your photo 2 weeks later, when the buzz is over.
With Pronto, you can realise the potential of event photography in generating marketing ROI. Photos (and GIFs) can be instantly edited to include your brand logos and visuals, which are then blasted out into the world by your guests.
We think this will fundamentally shift the way people think about event photography and its purpose.
It’s no longer just about documenting your event—and maybe uploading the photos onto Facebook as an afterthought.
It can be used to start brand conversations, in a natural and unobtrusive way. It can generate FOMO, when your guests share photos of having an awesome time on social media.
We think it’s so powerful, that event photography will become an integral part of any good marketing strategy.
Feature #5: Project your images with a live gallery
Photos and GIFs are uploaded to a live gallery, instantly and wirelessly. You can create an immersive experience by showing it on a single large projector, or multiple screens around your venue.
Imagine multiple photographers covering different locations at your event, with all of their photos synced up to a single live gallery. Suddenly, event photography becomes social entertainment for your event, because you can see not just your own images, but those that your friends are taking.
What it does is keep your guests talking and laughing, two things you want to see at your event. A funny picture, a nice shot—these are the topics that keep conversations going, and your clients engaged.
It’s also an amazing way to attract attention. If you’re planning a product launch or roadshow, nothing is more effective in pulling in curious visitors than a gallery of happy photos.
Conclusion
We take many things for granted and never stop to question the status quo. Event photography is one of these things.
But it doesn’t have to be.
Event photography can be so much more than it is right now. It can be fresh and exciting, contributing to the overall experience of your event. And it can help you generate marketing ROI, forming an integral part of your strategy.
We’re dragging event photography (kicking and screaming) into the digital age, by tapping into the latest technology and software.
And we’ll like you to come along with us. Reach out now to discuss your next event.
