As part of “The Joy of Colour” campaign, Sephora wanted to provide in-store activities to increase foot traffic, reward their customers and promote word-of-mouth awareness. They decided to work with Aura, our flagship photo booth, due to its sleek and compact design—which fit perfectly with the aesthetics of their brand, as well as the space constraints of their stores.
Customers could take GIFs in front of custom-made backdrops, and have the GIFs delivered instantly to their emails—this encouraged social sharing to increase visibility of the campaign. In addition, they received photo strip prints as mementoes of the experience—these were exclusively branded with the campaign’s visuals.
Aura was installed at three locations for a week. Over 500 GIFs were taken and 1500 photo strips were distributed—helping Sephora achieve their goals and delivering a remarkable in-store experience.

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